The 4C Strategy

So what is your compelling story and how are you getting your message out to those who will benefit from your products and services?

I would like to propose a marketing strategy that has the potential of reaching hundreds of thousands of people at just a fraction of the cost of a marketing campaign with a similar scope.  It's called Social Media Marketing and works on the premise of these four words: Content, Circulation, Consistency, and a Catch (The 4C Strategy)

If you've ever wondered how people make money from Facebook, Linkedin, Twitter, YouTube  and all the rest of the hundreds of social media websites and services out there, this is one of the ways.

1.    Content is your connection with the world. Social media is about building relationships with people and it usually takes about 6 points of contact before you even get noticed.

2.    Circulation means getting your valuable content out to as many people as you can.  To do this we distribute it to as many social media sites as possible.  Articles, videos, bookmarks, Status updates all impact your online influence.

3.    Consistency is having a steady stream of content that goes out into the world wide web.  Internet search engines are always looking for new content, so consistent, relevant content means you move up more quickly in the rankings .

4.    Finally, the catch or call to action.  Your content needs to strategically ask people to do something. Those who respond become your potential clients.  

This is the our 4C Strategy: Content, Circulation, Consistency, and a Catch .  If you would like some help developing your own 4C Strategy you can contact us at: 4CStrategy@ProVigital.com or call (847) 607-1676.  Thanks so much and good luck with your social media marketing.